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Mayor Zimmer, Local Bloggers Recognize Women Business Owners




Hoboken, NJ - Friday, October 28th, 2016

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Today, Mayor Dawn Zimmer and local bloggers Jennifer Tripucka (Hoboken Girl) and Amanda Morrison (Don’t Sit Home) honored five local business owners in recognition of National Women’s Small Business Month, which takes place in October. Mayor Zimmer, Tripucka and Morrison honored Jen DeMarco, CEO of Local Barre, Meghan Lavelle of Washington General Store, and Arzu, Fusun, and Gonca Esendemir of Flat Bread Grill.

“I’m thrilled to recognize these five outstanding women for their contributions to our City,” said Mayor Zimmer. “Jen DeMarco, Meghan Lavelle, and Arzu, Fusun and Goncha Esendemir are shining examples of women operating successful businesses in Hoboken. The success of businesses like Local Barre, Washington General Store, and Flat Bread Grill is why Hoboken is one of the best places to shop and dine in the entire State of New Jersey.”

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Jen DeMarco, a Hoboken resident and mother of three children, opened Local Barre, a fitness studio that offers a combination of yoga, ballet and pilates classes for women ages 16 and up. She originally opened her fitness studio after moving to Hoboken and searching for barre classes in preparation of her wedding. Local Barre’s fitness classes are offered to both women with and without children. Local Barre opened a third location in Hoboken at the Monroe Center and also has locations in uptown and downtown Hoboken.

Meghan Lavelle is the owner of Washington General, a home and gift store specializing in unique products and home décor. Meghan, a Hoboken resident of four years and a new mother, opened Washington General out of the need for additional luxury gift shops in the City. Washington General often specializes goods based on the time of year or holiday season and includes products such as specialized bags, wine accessories, candles, chandeliers, and more.

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Arzu, Fusun, and Gonca Esendemir are three sisters who grew up in Hoboken and started a fast casual Mediterranean restaurant, Flatbread Grill in 2008. They opened their Hoboken location in 2015 and are currently working on expanding the concept worldwide via franchising and company-owned stores. The sisters created the menu and breads based on their parents’ recipes growing up. Their father owned one of the first Middle Eastern restaurants in Hoboken in the early 1990s. The sisters live together and work together in owning and operating Flatbread Grill.

National Women’s Small Business Month takes place during the month of October and is designed to celebrate women business owners across the United States. Hoboken Girl is run by Jennifer Tripucka, while Don’t Sit Home is run by Amanda Morrison. Both are local blogs and social media accounts that cover various events, businesses, and people in Hoboken and the surrounding community.


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